Behind the Scenes: Trailblazer Campaign with | FEED Projects

At the beginning of July, I received an email from my friends over at FEED, about a secret new collection they were launching at the end of August. 

This was going to be their very first LEATHER collection and was honored to be selected the photographer for this campaign!  I immediately got to work with their creative director about making this shoot come to life.  Lauren Bush Lauren founded FEED in 2007 with the simple idea of creating products that would engage people in the fight against hunger in a tangible way. Every product has a number stamped on it that signifies the amount of meals or micronutrient packets provided with its purchase. Since their launch their handbags remained primarily canvas.

Being that this was going to be such a powerful campaign, I decided to produce the shoot and put together the perfect team. The turnaround was going to be quick, so the key was to put time into perfecting the details.

After weeks of emails and concepting, sourcing the perfect team (which they were!) Our model Jelena was one of the best I've worked with and Connie the stylist brought the perfect editorial edge. I'm so excited to share with you the Behind the scenes + final photos from this campaign. 



photography: CHRISTINA EMILIE | model: JELENA SALIKOVA | styling: CONNIE BERG | retouching: ALYSSA BENEDETTO





LEFT: Fill light, 3 foot softbox TOP: Highlight light, Beauty dish RIGHT: Main light, 5 foot octa box

LEFT: Fill light, 3 foot softbox TOP: Highlight light, Beauty dish RIGHT: Main light, 5 foot octa box



Cienne NY x West Village

If it's still in your head, it's with taking the risk. My family's background is all business so for me it was a scary thought to step into a creative career without having a path to follow. What I found is, they luckily go hand in hand. The point it was clear to me was honestly when it hit me that I want to be happy now. I don't want to wait until later in life to follow a path that makes me happy. We only live once so I knew I'd find ways to make it work.

My power attitude needed a power outfit.  I discovered Cienne NY on Instagram and they've become one of my favorite indie brands. They partner with weavers in Ethiopia to custom-design the horizontal stripe which I've fell in love with.  It's super unique and sophisticated. The Michele Dress has a built-in corset to boost you up and hold you in. I layered it over The James Turtleneck during cooler months.


dress: CIENNE NY

boots: ZARA

turtleneck: CIENNE NY "JAMES"

bracelets: ALEXIS BITTAR "Skinny Tapered"